系别：管理科学与工程系
职称：讲师
Email：tzhang@ustb.edu.cn
张婷婷，西北农林科技大学管理学学士、硕士，奥克兰理工大学商业信息系统专业博士。主要从事新兴信息技术采纳与商务智能研究，承担教育部人文社科项目、中国科学技术协会战略发展部科技智库青年人才计划项目、太阳集团娱乐官方网站科技与文明中外人文交流研究开放课题等多项课题，发表科研论文20余篇。担任Technological Forecasting & Social Change、Internet Research, Electronic Commerce Research and Applications等学术期刊审稿专家。
西北农林科技大学管理学学士、硕士，奥克兰理工大学商业信息系统专业博士
[1] 教育部人文社会科学基金青年项目，在线医疗服务平台中的医患双边匹配机制研究，主持人
[2] 中国科协“科技智库青年人才计划”项目，推进医疗服务线上线下融合的机制和策略研究，主持人
[3] 中央高校基本科研业务经费项目，基于患者反馈的在线医疗服务资源的供给与需求研究，主持人
[4] 中央高校基本科研业务经费项目，基于动态能力视角的医院大数据能力评价研究，主持人
[5] 太阳集团娱乐官方网站科技与文明中外人文交流研究开放课题，中国电影跨文化传播效果及其影响因素研究，主持人
[1] Chen, Q., Jin, J., Zhang, T., & Yan, X. (2023). Investigating physician churn in online health communities from a social influence perspective. Aslib Journal of Information Management, Forthcoming.
[2] Jin, J., Zhang, T., & Yan, X. (2023). Why do users continually seek knowledge in online Q&A communities? An empirical investigation. Information Discovery and Delivery, 51(1), 1-12.
[3] Zhang, T., Chen, Q., Wang, W. Y. C., & Wei, Y. (2022). Understanding physicians' motivation to provide healthcare service online in the digital age. International Journal of Environmental Research and Public Health, 19(22), 15135.
[4] Zhang, T., Yan, X., Wang, W. Y. C., & Chen, Q. (2021). Unveiling physicians' personal branding strategies in online healthcare service platforms. Technological Forecasting and Social Change, 171, 120964.
[5] Chen, Q., Jin, J., Zhang, T., & Yan, X. (2021). The effects of log-in behaviors and web reviews on patient consultation in online health communities: Longitudinal study. Journal of Medical Internet Research, 23(6), e25367.
[6] Zhang, T., Lan, J., Yu, J., Liu, Z., & Yao, S. (2020). Assessment of forest restoration projects in different regions using multicriteria decision analysis methods. Journal of Forest Research, 25(1), 12-20.
[7] Zhang, T., Yao, S., Yu, J., Hatab, A. A., & Liu, Z. (2020). Effects of China’s collective forestland tenure reform policies on forest product firm values. Land, 9(4), 127.
[8] Xue, C., Zhang, T., Yao, S., & Guo, Y. (2020). Effects of households’ fertilization knowledge and technologies on over-fertilization: A case study of grape growers in Shaanxi, China. Land, 9(9), 321.
[9] Yu, J., Zhang, T., Ning, Y., & Lu, L. (2020). Analysis of medical health system based on game cross-efficiency data envelopment analysis (DEA) Model and Global Malmquist Index. Journal of Medical Imaging and Health Informatics, 10(9), 2053-2061.
[10] Yu, J., Zhang, T., Liu, Z., Hatab, A. A., & Lan, J. (2020). Tripartite data analysis for optimizing telemedicine operations: Evidence from Guizhou province in China. International Journal of Environmental Research and Public Health, 17(1), 375.
[11] Chen, Q., Yan, X., & Zhang, T. (2020). Converting visitors of physicians' personal websites to customers in online health communities: Longitudinal study. Journal of medical Internet research, 22(8), e20623.
[12] Yu, J., Liu, Z., Zhang, T., Hatab, A. A., & Lan, J. (2020). Measuring productivity of healthcare services under environmental constraints: Evidence from China. BMC Health Services Research, 20(1), 673.
[13] 金家华, 闫相斌, 张婷婷, & 吴浪涛. (2020). 基于情感分析的外卖商家评分研究. 管理学刊, 33(2), 66-75.
[14] Zhang, T., Wang, W. Y. C., Cao, L., & Wang, Y. (2019). The role of virtual try-on technology in online purchase decision from consumers’ aspect. Internet Research, 29(3), 529-551.
[15] Zhang, T., Wang, W. Y. C., & Techatassanasoontorn, A. A. (2019). User’s feedback contribution to enhance professional online community: A motivational process. VINE Journal of Information and Knowledge Management Systems, 49(3), 307-326.
[16] Liu, Z., Zhang, T., Yu, J., & Zhou, L. (2019). Determinants of rural households' afforestation program participation: Evidence from China's Ningxia and Sichuan provinces. Global Ecology and Conservation, 17, e00533.
[17] Zhang, T., Wang, W. Y. C., & Pauleen, D. J. (2017). Big data investments in knowledge and non-knowledge intensive firms: What the market tells us. Journal of Knowledge Management, 21(3):623-639.
[18] Zhang, T., & Wang, W. Y. C., Lin, Y. C., & Tai, L-H. (2015). Understanding user motivation for evaluating online content: A self-determination theory perspective. Behaviour & Information Technology. 34(5):479-497.
[19] Zhang, T., Zheng, S., & Zhang, Y. (2022). Characteristics of the information needs of hypertension patients on online healthcare service platforms. Proceedings of the International Conference on Medical and Health Informatics.
[20] Zhang, T., & Wang, W. Y. C. (2022). Promoting consumers’ online brand attention: The study of spatiotemporal analysis in regional apples. ICEB Bangkok, Thailand.
[21] Wei, Y., Yan, X., & Zhang, T. (2022). Patients’ selection behaviour of healthcare service channels in the context of online and offline integration. WHICEB, Wuhan, China.
[22] Zhang, T., Liu, M., Yan, X., & Jin, J. (2021). The effectiveness of the physician-patient relationship crisis communication strategy. Proceedings of the Interantional Conference on Digital Health and Medical Analytics.
[23] Wei, H., Fang, R., Zhang, T., & Wang, W. Y. C. (2021). The utilization of online medical resources and the influencing factors. Proceedings of the International Conference on Digital Health and Medical Analytics.
新型信息技术采纳、医疗数字化、商务智能
本科生课程：
商务数据分析
信息管理概论
